Sainsbury's has become the first UK grocer to extend Aldi Price Match into convenience stores, showing its commitment to delivering exceptional value and competitive pricing.

Sainsbury's makes big change to 1,400 stores and tells customers 'we know'

by · Birmingham Live

Sainsbury's has rolled out a major change to 1,400 convenience stores. Sainsbury's has become the first UK grocer to extend Aldi Price Match into convenience stores, showing its commitment to delivering exceptional value and competitive pricing.

The offer is now available for all Sainsbury's customers whether shopping online or in one of over 1,400 stores. Replacing Pocket Friendly Prices and further simplifying the grocer’s value offering across its supermarkets and convenience stores, the move comes in time for Christmas preparations and will support customers in making budgets go even further over the festive season and beyond.

The news follows a recent reset of Sainsbury’s convenience experience, in which the retailer updated store layouts and product ranges – offering the same winning combination of great value, quality and service but now with an even better choice of products for its customers.

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Simon Roberts, Chief Executive at Sainsbury's, said in a statement: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.

“In our Sainsbury’s Locals, we've worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7 per cent and adding more food on the move products – the primary mission of most convenience shoppers. When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice.

“With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season."