Warning issued to Asda, Tesco, Sainsbury's, Aldi shoppers buying chocolate

Chocolate inflation - or chocflation, as experts have coined it- is outstripping grocery inflation with Asda, Sainsbury's, Aldi and Tesco customers affected.

A warning has been issued to shoppers buying chocolate ahead of Halloween and Christmas. Chocolate inflation - or chocflation, as experts have coined it- is outstripping grocery inflation with Asda, Sainsbury's, Aldi and Tesco customers affected.

The price of chocolate has risen by 11 per cent in the year to August, according to a study by the consumer group Which?. Twix Caramel & White Chocolate Fingers Biscuit Snack Bars increased from £1.65 to £2.35 at Asda.

Asda’s Moo Free Dairy Free & Vegan Chocolate Bar has risen from £1.50 to £2.40 Sainsbury’s No Added Sugar Milk Chocolate (100g) has almost doubled, rising from 95p in the three months to the end of August 2023 to £1.84 in the same period in 2024.

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Cadbury's Family Treatsize Multipack has increased from £2.50 to £3.72 at Sainsbury. Meanwhile, the Cadbury Milk Tray Chocolate Box (360g) rose from £4.01 to £5.74 at Morrisons. An Asda spokesman said the supermarket is "consistently recognised as the best-value traditional supermarket in independent price comparison surveys".

While a Morrisons spokeswoman said the company was "working hard to keep prices down and competitive for our customers". Sainsbury’s said: “While prices can go up and down for a range of reasons, we’re committed to offering our customers great choice and value when they shop with us."

Ele Clark, retail editor at Which?, said: "Chocolate prices have risen dramatically in the last year. " Ele explained that to ensure you get the best value for money on your Halloween chocolate, "shop around and compare the price per gram across different pack sizes, retailers and brands.”

Which? advises consumers to shop around and compare the price per gram across different pack sizes, retailers and brands in order to get the best deal. Tesco, for instance, has Clubcard prices for loyalty scheme subscribers.