Poundland bringing in change to prices of 500 products 'starting tomorrow'

Poundland has announced it will move to increase the number of items at £1 or below from around 1,000 to 1,500 in all its UK stores. The retailer, which is based in the Black Country, is making a change to 500 products in the wake of the Labour Party Budget.

Across Poundland’s typical core range of around 5,000 items, from today around a third, will be £1 or less, the retailer said. Poundland commercial director CJ Antal-Smith said: “Most retailers look to re-focus customers on high price, big profit items at Christmas as customers splash the cash.

While we have everything you need at Poundland for an amazing Christmas we’re not going to forget the importance of every day essentials that are the bedrock of every home’s cupboard and fridge. Amazing value milk, bread eggs and sugar will be every bit as important to customers this Christmas as they look to keep within their budgets.”

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The move will see key everyday essentials such as milk, bread, sugar and eggs all reduced to a locked price of £1 and the introduction of new £1 fresh produce stands in over 520 stores across the UK which will offer key items such as apples and oranges.

Poundland, which has a headquarters in Willenhall, in the Black Country, has also this week launched "12 deals of Christmas", covering different must-have Christmas essentials such as LED lights, gift bags, wrapping paper, biscuits and more. The offers will cover both grocery and general merchandise and will change each Wednesday between now and Christmas.

Essential items at £1 include two litre milk creamed down from £1.45, 800g Kingsmill or Brace’s bread squeezed from £1.25, a cracking reduction in the price of six free range eggs from £1.50 and the cost of 1kg Whitworth sugar sweetened from its usual £1.10.