Superdrug slashes price of highly-rated designer perfume for men by 64%

Superdrug has announced a massive price cut on a popular designer fragrance just in time for the festive season. Shoppers can now snap up Issey Miyake L'Eau D'Issey Intense for Him at a stunning 64% discount, bringing the price down to an affordable £25.60.

The original price of the scent was £72, which means customers will pocket a saving of £46.40.

In this better than half price offer, customers can also take advantage of Superdrug's Order and Collect service, ensuring they can pick up their purchase from their local store within 30 minutes. What's more, the 125ml bottle is even more cost-effective than the smaller 75ml version, priced at £40, offering greater value for money.

READ MORE: Boots slashes price of £85 No.7 gift set to £39 in flash sale for Christmas

Described as a "luminous, warm and noble Eau de Toilette," with an "enveloping, intensely masculine scent", Issey Miyake L'Eau D'Issey Intense for Him combines notes of bergamot and black incense for "intense freshness". The fragrance has garnered high praise from customers, earning a score of 4.7 out of five, with up to 93% of shoppers recommending it to a friend.

Judy commented: "My husband loves this as it stays on his skin for several hours unlike a lot of perfume that don't", reports the Manchester Evening News. Meanwhile, D shared: "Underrated fragrance that every guy should own. Is used for evening occasions and the winter season. I occasionally wear this to the gym and it makes me confident."

Kohlmann remarked: "A beautiful unique scent. I love it. Bought this after asking a colleague the name of his perfume. I must say I have not regretted this purchase."

Dai commented: "Fragrance is superb, long-lasting, a great smell, not too powering. Always get compliments when wearing it." Susie confessed: "I bought this for my husband but I use it too, I prefer it to my perfume." Humaria reviewed: "Lasts a very long time at a good price."

However, Jack noted that he used up the bottle quickly because "the mist comes out way too much compared to other perfumes." Meanwhile, Jahol expressed his disappointment, stating: "To me it didn't smell that distinctive. This is just very bland."

If you're on the hunt for a top-rated designer fragrance to gift this Christmas, there are plenty of alternatives available. Look Fantastic offers Valentino's Born in Roma Uomo Eau de Toilette For Him at a discounted £53.60, boasting a customer rating of 4.7 out of five.

The Perfume Shop has a deal for a 100ml bottle of Hugo Boss The Scent at £44.99, which is a steal compared to the 50ml version priced at £65. And for those who fancy Gucci, Boots has slashed the price of Guilty For Him Eau de Toilette to £34.50 from its original £69.