Sainsbury's makes major money-saving change at 1,400 UK stores

Sainsbury's has announced a major change to its network of smaller stores. It has said it has become the first UK grocer to extend Aldi Price Match into convenience stores, saying it is "showing its commitment to delivering exceptional value and competitive pricing".

The offer is now available for all Sainsbury's customers whether shopping online or in one of over 1,400 stores. From today it will offering a number of market leading prices in Sainsbury’s Locals.

It says it will focus on the go-to items households buy most often. These include daily staples like milk, bread, butter, jam, peanut butter, honey, pasta, rice, salad, tuna, chicken, steak, potatoes and vegetable oil.

The new offers will replace the "Pocket Friendly Prices" range in the stores. The firm said the move would simplify its value offering across its supermarkets and convenience stores and comes in time for Christmas preparations.

They added the move would support customers in making budgets go even further over the festive season and beyond. The grocer has already updated its convenience store layouts and product ranges which it said meant offered "the same winning combination of great value, quality and service but now with an even better choice of products for its customers. That’s whether someone’s shopping for a lunch break sarnie, a drink before hopping on a train, or taking a pitstop to pick up dinner, there’s more to choose from and it’s easier to grab and go."

Simon Roberts, Chief Executive at Sainsbury's, said: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.

“In our Sainsbury’s Locals, we've worked hard to offer market-leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7% and adding more food-on-the-move products – the primary mission of most convenience shoppers.

"When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice. With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season."