A sign at Google headquarters in Mountain View, Calif.Photo by Paul Sakuma/The Associated Press

Google offered to sell part of ad business in EU antitrust case

Publishers rejected the proposal because they wanted it to divest more in order to address conflicts of interest

by · National Post

Google this year offered to sell its advertising marketplace Ad Exchange, or AdX, to end an EU antitrust investigation. But European publishers rejected the proposal, Reuters reported this week.

The news agency cited two people with knowledge of the matter but did not name them.

Last year, the European Publishers Council launched a complaint against Google’s ad tech business. The European Commission subsequently charged the company with favouring its own advertising services.

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