Amazon's new Project Amelia AI can give you personalised business advice

Amelia can answer your commerce questions

News By Craig Hale published 20 September 2024

Amazon has launched a new generative AI-powered personal assistant aimed at helping sellers streamline their businesses.

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored insights, advice and business metrics designed to improve productivity and drive growth.

The hope is that the Seattle-based ecommerce giant can help independent sellers manage complex business challenges, like product development, compliance, advertising, sales forecasting and inventory management, further reducing the gap between them and more established rivals.

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Sellers can ask Amelia questions and receive almost instant guidance and, as we’ve come to expect from generative AI tools, Amelia is designed to learn from a seller’s unique business needs to offer personalized insights.

Amazon’s new seller-destined AI will first roll out across the US with a focus on handling three primary tasks – answering knowledge-based questions, providing business status updates and metrics, and resolving issues.

Mary Beth Westmoreland, VP for Worldwide Selling Partner Experience, said: “We are always seeking to equip our selling partners with the most effective tools and capabilities, empowering them to more easily start and grow a successful business.”

In the near future, Amazon has also committed to helping sellers resolve more complex issues and enabling Amelia to take action on their behalf.

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