Oct. 24 (UPI) -- Sports company TKO Holdings Thursday announced acquisition of Professional Bull Riders, On Location and IMG in an all-equity transaction with Endeavor Holdings Inc. worth $3.25 billion.

TKO Group Holdings — the parent company to the UFC and WWE — has closed a deal to acquire new assets including Professional Bull Riders and the On Location hospitalty service in an all-stock deal valued at $3.25 billion

The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a deal valued at $3.25 billion.

Endeavor is transferring several sports assets -- including PBR and IMG -- to TKO Group, the holding company of WWE and UFC.

TKO Group, the company that owns UFC and WWE, is expanding its reach in the sports world by acquiring three businesses from Endeavor Group for $3.25 billion.

The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a deal valued at $3.25 billion.

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