Unifonic showcases AI-powered solutions at Seamless Saudi Arabia 2024; Audience platform launched

Riyadh – Mubasher: The Middle East’s SaaS provider Unifonic is presenting its latest AI-backed and powered marketing and support solutions as well as its enterprise-grade customer data platform (CDP) Audience during the Seamless Saudi Arabia 2024 event in Riyadh Front.

Unifonic’s cutting-edge solutions aim to transform the digital commerce sector in the region by enhancing the synergy between payments, fintech, banking, retail, and e-commerce industries, according to a press release.

Besides Flow Studio, the brand’s leading customer journey builder, Audience platform is designated to transform the customer experience by enhancing marketing efficiency, Return On Investment (ROI), customer loyalty, and lifetime value.

The new platform can tailor highly personalised marketing campaigns backed by signals, data-driven insights, and real-time automation throughout major communication channels such as WhatsApp, SMS, Voice, and Push.

CEO and Co-Founder of Unifonic, Ahmed Hamdan, said: “Unifonic’s participation in Seamless KSA 2024 reaffirms our commitment to enhancing customer experience through AI-powered innovation.”

Hamdan added: “Our advanced AI-powered solutions can empower businesses in the Kingdom of Saudi Arabia and beyond by tailoring dynamic, personalised interactions and elevating the overall customer engagement experience.”

Audience will also help enterprises and businesses face common challenges and overcome them, including ineffective segmentation, lack of personalisation, and inefficient campaign optimisation.

The platform will further facilitate omnichannel integration and real-time optimisation for data-driven decision-making upon live-campaign performance metrics.

In addition, the attribution dashboard of the platform Audience can optimise digital advertisements run on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return On Advertising Spend (ROAS).

During its participation at Seamless Saudi Arabia 2023 in Riyadh, Unifonic introduced its AI-powered chatbot on the first day of the event.

This year, the MENA-focused company entered into a strategic partnership with Saudi fintech company barq at the 24 Fintech event in September and earlier inaugurated an office in Egypt to endorse its regional expansion journey.

Source: Mubasher Source: {{details.article.source}}