TKO Holdings buys Professional Bull Riders, On Location and IMG in $3.25B stock deal

24 Oct 2024, 19:23 by Doug Cunningham · UPI

Oct. 24 (UPI) -- Sports company TKO Holdings Thursday announced acquisition of Professional Bull Riders, On Location and IMG in an all-equity transaction with Endeavor Holdings Inc. worth $3.25 billion.

The deal is expected to broaden TKO's focus beyond its current operation of leagues to expand into luxury hospitality and media rights consultancy.