Purple Innovation (NASDAQ:PRPL) and Victoria (OTCMKTS:VCCTF) Critical Contrast

Victoria (OTCMKTS:VCCTF – Get Free Report) and Purple Innovation (NASDAQ:PRPL – Get Free Report) are both consumer cyclical companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, profitability, analyst recommendations, institutional ownership, valuation and dividends.

Profitability

This table compares Victoria and Purple Innovation’s net margins, return on equity and return on assets.

Institutional and Insider Ownership

88.4% of Purple Innovation shares are owned by institutional investors. 54.3% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Victoria and Purple Innovation”s revenue, earnings per share (EPS) and valuation.

Victoria has higher earnings, but lower revenue than Purple Innovation.

Analyst Ratings

This is a summary of recent ratings and price targets for Victoria and Purple Innovation, as reported by MarketBeat.

Purple Innovation has a consensus target price of $2.53, suggesting a potential upside of 182.09%. Given Purple Innovation’s higher possible upside, analysts clearly believe Purple Innovation is more favorable than Victoria.

Summary

Purple Innovation beats Victoria on 5 of the 8 factors compared between the two stocks.

About Victoria

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Victoria PLC, together with its subsidiaries, designs, manufactures, and distributes flooring products primarily in the United Kingdom, Spain, Italy, the Netherlands, Germany, Belgium, Turkey, the United States, and Australia. The company operates through four segments: UK & Europe Soft Flooring, UK & Europe Ceramic Tiles, Australia, and North America. It offers a range of wool and synthetic broadloom carpets, ceramic and porcelain tiles, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass, carpet tiles, and flooring accessories. The company also offers logistics services. It provides its products under various brands. The company was founded in 1895 and is headquartered in Worcester, the United Kingdom.

About Purple Innovation

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Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.