The supermarket chain is making an update to its fresh chicken(Image: (Image: Getty))

Aldi shares important update to customers who buy fresh chicken

The discount supermarket chain has announced that from October 30, customers will be able to buy fresh chicken, featuring a higher welfare stamp

by · The Mirror

Aldi has shared an important update with its customers about its fresh chicken products. Starting on October 30, the discount giant will be rolling out new packaging as part of its ongoing commitment to higher welfare standards.

Shoppers will soon find all British-sourced fresh chicken stamped with a mark signifying improved living conditions for the animals. The move positions Aldi as a leader in animal welfare among supermarkets by giving chickens 20 percent more space than the conventional industry standard.

Julie Ashfield, Aldi UK's Managing Director of Buying, commented: "Animal welfare is of paramount importance to us, and we've been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens."

She added: "We're already one of the UK's largest providers of chicken and we're proud that from next week, we can offer our customers access to higher welfare chicken at our unbeatable Aldi value."

The news comes as Aldi emerged as September's most cost-effective supermarket. Aldi offers shoppers prices that were on average 27 percent cheaper compared to the priciest shop, based on analysis by consumer experts Which?, reports the Express.

Aldi will have new packaging featuring a higher welfare stamp( Image: (Image: Aldi))

Which? compared prices for 59 essentials across major stores including Aldi, Lidl, Asda, Tesco, Sainsbury's, Waitrose, Ocado, and Morrisons.

Aldi beat Lidl to the title of the cheapest supermarket once again.

Aldi is the fourth-largest supermarket in the UK( Image: (Image: Getty))

The total cost of the food items at Aldi, including bread, milk and butter, came to £102.68. Both branded and non-branded food items were included in the research to ensure fairness, with special offers and loyalty schemes also taken into account, but not multibuys.

Meanwhile, Lidl's costs came to £103.86, which was £1.18 more than Aldi, while Waitrose was named the most expensive supermarket.