Debenhams reduces 'instant face lift' anti-ageing serum from £159 to £27

While November 29 isn't for over another two weeks, Debenhams has launched its massive Black Friday sale event early. The retailer is offering up to 70% off its bestsellers, as well as another 22% off more than 10,000 products.

Whether you're looking for a new watch, anti-ageing must-haves, dresses, boots or a winter coat, Debenhams has you covered. Included in the discount event is the skinChemists professional Wrinkle Killer Instant Face Lift serum.

It was originally priced at £159 at Debenhams but has been dropped to £27.13 in the retailer's huge Black Friday sale. That's a massive 83% off and saving shoppers around £131.87, as the Mirror reports.

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The serum is described as a 'secret weapon against visible signs of ageing'. It is designed to deliver both immediate and long-term results, by visibly lifting and firming the skin upon application, while simultaneously working to reduce the appearance of wrinkles and fine lines, according to Debenhams.

The skinChemists Wrinkle Killer range has racked up a number of reviews online. Among them, one person said: "Wrinkle killer is the new skincare Botox. Highly recommended."

A second wrote: "To me, it is one of the best treatment I have had, amazing. It really works, cannot tell how much I recommend this treatment. I have no words.

"Try it because it is incredible, cannot believe my eyes at all, is like going for a treatment at a spa, that I use to go, no difference at the products used in a spa, I think it is better. My eyes look that they shine, restore life to the eyes taken smoothly away wrinkles, restore my young look kind eyes the vivid happy eyes, it is unbelievable, trust me."

Other shoppers, while still praising the product, said it would be too expensive to use continually. One said: "It's s good product. However works out pricey for regular use. You do get a lot of product in one vial."

Another person added: "Great product to give your skin a boost, would like to use it every evening but that would be a little too expensive."

Elsewhere, a number of retailers are stocking anti-ageing serums. Boots has the L'Oréal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum, or the L'Oréal Paris Revitalift Laser Advanced Anti Ageing Serum for £15.99 each. LookFantastic is also stocking The Ordinary The Firm and Plump Collection for £14.70, down from £29.40.