Cadbury's to bring back 'extinct' chocolate bar after 18 years - with a twist

A beloved Cadbury's chocolate bar that was discontinued 18 years ago has made a triumphant return to UK supermarkets, with some eagle-eyed shoppers already spotting it on the shelves of their local stores.

The Fuse bar, which first hit the market in 1996, quickly became one of Cadbury's top-selling items, famed for its creamy milk chocolate exterior and distinctive mix of nuts, raisins, cereal, and fudge. The country was swept up in a massive promotional blitz when the Fuse bar debuted on 'FuseDay' - Tuesday, September 24, 1996.

Chocolate enthusiasts nationwide were enamoured with the treat until its unfortunate discontinuation in 2006. However, the buzz about its comeback began circulating online after a customer saw the snack at B&M. This time around, the Fuse bar is making a comeback in a new, miniature format.

A shopper shared an image of the bite-sized chocolate pieces to the Newfoodsuk Facebook group, exclaiming: "Cadbury Fuse Mini Treats spotted at B&M! " The post quickly went viral, amassing over 1,000 likes, nearly 500 comments, and around 150 shares, reports the Mirror.

Social media users expressed their excitement, with one tagging a friend and commenting: "need you to get me some of these before they disappear! " Another enthusiast urged: "If you see these buy all of them."

Someone else remarked: "I thought fuse chocolate was extinct, seems like it still exists." And another added eagerly: "If these are like the old fuse bars I need these".

Amid pressure from chocolate enthusiasts throughout the UK for Cadbury to revive the iconic Spira bar, which was dropped more than 19 years ago, the company has confirmed there will be no comeback for the nostalgic treat. The discontinued Spira bar, known for its hollow, twisted spiral shape and airy, crumbly milk chocolate texture, continues to have a dedicated following.

The campaign to see it return included launching a petition and setting up a Facebook page that gathered substantial support with 35,000 followers advocating for its return to supermarket shelves.

Cadbury addressed the matter with a statement to Sky News, saying: "We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business. Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from! ".