Firm has been rolling out AI tools amid competition with Microsoft, Google and OpenAI

Amelia can answer your commerce questions

Amazon has launched a new AI chatbot for sellers on its platform for checking sales metrics, inventory and product advertising.

Amazon has launched an AI-powered chatbot service to assist online merchants manage their businesses. Codenamed Project Amelia, it builds on generative AI technology to answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings. Amelia is available in beta for a subset of merchants... Read More

Amazon.com announced on Thursday (Sep 19) a new artificial intelligence application that it says will help its independent sellers with sales metrics, inventory maintenance and product advertising, among other things. The move is part of a broader Big Tech effort to employ the technology for greater automa

Amelia is the latest generative AI product from Amazon, which is using the technology across its retail portfolio.