Reliance Jio Hotstar Partnership: JioStar Website Live Now Ahead Of The Merger, Teases 'Coming Soon'

The domain jiostar.com is now active, with a teaser message and hints suggesting a November 14 launch.

By : ABP News Bureau | Updated at : 13 Nov 2024 12:34 PM (IST)

The road to launching Jio Star has seen its share of controversy, especially around securing a suitable domain name.
Source : Jiostar

The partnership between Reliance Jio's Viacom18 and Star India Private Limited is poised to reshape India's streaming industry. This merger will bring forth a new OTT platform, expected to be called Jio Star, merging JioCinema with Disney+ Hotstar. The domain jiostar.com is now active, with a teaser message and hints suggesting a November 14 launch. The teaser message reads, 'Coming Soon'.

Live sports events, including the IPL, will continue to be accessible only on Disney's Hotstar app. This merger marks a major shift in India's digital entertainment space, as Reliance Jio and Star India come together to introduce Jio Star, an integrated streaming service. The unified platform aims to simplify user access by bringing varied content together, potentially boosting content delivery and intensifying competition within India’s OTT market.

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Content Exclusivity

Emphasising exclusive content rights, like live sports broadcasts, underscores their value in drawing and keeping audiences on streaming platforms. Retaining IPL streaming solely on Disney's Hotstar app highlights a strategic approach to content distribution in the wake of the merger.

With anticipation mounting around Jio Star’s official launch announcement, the impact of this merger goes beyond simply offering more content. It also involves potential advancements in technology and enhanced user experiences, which could reshape digital entertainment consumption across India.

Jio Hotstar Name Controversy

The road to launching Jio Star has seen its share of controversy, especially around securing a suitable domain name. Early rumours pointed to "JioHotstar" as the potential domain, which a developer from Delhi quickly claimed, expecting the merger. The developer reportedly requested compensation to release it, stating the funds were intended for educational purposes, stirring discussions online. Later, two Dubai-based individuals acquired the domain and offered it to Reliance Jio at no cost.

This situation highlights the competitive and strategic value of domain acquisition in the digital era, particularly when tied to major corporate developments, showcasing how impactful such transactions can be on digital strategies.

Published at : 13 Nov 2024 12:31 PM (IST)
Tags :
Reliance Disney+Hotstar Reliance Jio Business Disney + Hotstar Business News JioHotstar Jio Hotstar Jio Hotstar Merger JioStar

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