How one agency found a way to juice its clients’ Google search results
by Sam Buckingham-Jones · Australian Financial ReviewSam Buckingham-JonesMedia and marketing reporter
A Melbourne digital marketing agency has figured out a way to save thousands of hours – and months of work – by automating the creation of thousands of category websites that dramatically boosted its e-commerce clients’ Google search results.
Impressive Digital, founded in 2016 by Rob Tadros, works with the likes of Lorna Jane, Mitre10 and Modibodi. It has spent the past couple of years quietly building a separate business called Skailed that it hopes will become a standalone product in its own right.
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Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
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