TRAI’s new rule to BLOCK unapproved URLs in SMS take effect from October 1: What will happen?

Starting from October 1, TRAI’s new directive will block SMS messages containing unwhitelisted URLs and links. Over 70,000 links have already been approved, and businesses are urged to comply with the whitelisting requirement to avoid service disruptions.

In a significant shift towards enhancing security and preventing the misuse of URLs in SMS, the TRAIN (Telecom Regulatory Authority of India) has directed all telecom providers to block unwhitelisted URLs, OTT links and APKs, in SMS traffic which is starting from October 1st onwards, this year (2024). This initiative aims to create a safer and more transparent communication system for Indian consumers.

Key guidelines for SMS senders

1. TRAI’s direction, which was issued on 20th August (2024), requires all Access Providers to block any SMS traffic that contains unapproved URLs or APKs. 
2. To comply with this, the registered senders must whitelist their links on the respective provider portals. 
3. More than 3,000 registered senders have already uploaded more than 70,000 whitelisted links on the platform. 
4. Those who fail to whitelist their links before the 1st of October (which is the deadline), will not be able to send messages containing URLs.

A safer messaging environment for India

1. This step is a part of TRAI’s broader initiative to combat fraudulent and malicious SMS content. 
2. By restricting unapproved links, TRAI further aims to safeguard users from harmful or unsolicited messages and promote a more secure as well as trustworthy messaging experience across the country.

Ensuring compliance

TRAI has advised businesses and entities that rely on SMS marketing or communications to immediately whitelist their URLs to avoid disruption in services. This move is expected to improve user confidence in SMS as a communication tool, especially in sectors like banking and e-commerce.

ALSO READ: How to send WhatsApp messages without saving the number on iPhone and Android?

WhatsApp is an instant messaging platform which is popularly used for personal and professional use these days by billions of people across the world, making it easy for users to send texts, photos and videos to the users. But what if you need to message someone whose number is not saved?

ALSO READ: Nokia partners with Vodafone Idea for 4G and 5G deployment in India

In a recent development, Nokia has secured a significant 3-year deal with Vodafone Idea Limited (VIL) to modernize and expand the telecom operator’s 4G and 5G networks across India. As a part of the agreement, Nokia will play a crucial role in enhancing VIL's existing infrastructure, by solidifying its position as a key technology supplier.