5 useful AI web design tools that aren't website builders

There’s more to AI design tools than Wix and Webflow

Features By Ritoban MukherjeeContributions from Owain Williams published 20 September 2024

While the best AI website builders like Wix AI and Hostinger have gained popularity for their ability to generate entire websites, they represent just one facet of the diverse AI web design landscape.

A wide array of AI-powered tools are revolutionizing specific aspects of the design process, from ideation to asset creation to UX optimization. These specialized tools harness the power of machine learning to streamline workflows, spark creativity, and push the boundaries of what's possible in web design — all without the need for a full-fledged website builder.

Different types of AI-powered design tools

AI is being integrated into various stages of the design process, resulting in a spectrum of tools that cater to specific needs.

By focusing on these particular aspects of web design, the best AI tools can allow for greater specialization compared to generalist website builders. If you’re a professional developer who thinks that they don’t have much to gain from using the best website builders, here are some other types of tools to consider:

• Design inspiration tools that generate color palettes, font pairings, and layout ideas based on keywords or existing designs.
• Media generation tools that create custom images, videos, and animations from text prompts or sketches.
• Content creation tools that draft copy, product descriptions, and blog posts optimized for the web.
• UI/UX optimization tools that analyze designs and provide data-driven suggestions for improving user experience and conversions.
• Code generation tools that translate design mockups into HTML, CSS, and JavaScript.

Up next, let’s talk about 5 interesting AI design tools that aren’t website builders, from color palette generators to code generation tools to analytics platforms.

1. Khroma

Khroma is an AI-powered color palette generation tool designed with creatives in mind. It uses machine learning to understand color theory and generate harmonious, visually appealing color schemes for web projects based on user preferences.

Khroma learns from thousands of popular human-made color palettes from across the internet to produce great color combinations that designers can view in various formats like typography, gradients, and custom images. Users can search for and filter palettes by hue, tint, value, and hex/RGB codes.

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