DJI tipped to launch its first 360-degree camera to rival Insta360 and GoPro

DJI sets its sights on the 360-degree camera market with rumored Osmo 360

News By Timothy Coleman published 21 October 2024

Not content with tussling with GoPro in the action camera space, DJI is reportedly preparing to launch its first-ever 360-degree camera to take on Insta360.

@JasperEllens on X (formerly Twitter) leaked a US Federal Communications Commission (FCC) filing that seemingly certifies the DJI Osmo 360 (see below), which would almost certainly be a handheld 360-degree camera to rival the five star-rated Insta360 X4.

Given that GoPro has repeatedly delayed the launch of the Max 2, the successor to the now five-year-old GoPro Max, we need another X4 rival besides the decent Kandao QooCam Ultra 3, and DJI could surprisingly steal a march on GoPro here.

Given its track record, DJI disrupting the Insta360-dominated market would be an exciting move. It's Osmo Action 5 Pro is the latest in a line of action cams that are compelling GoPro alternatives, while the Osmo Pocket 3 instantly became our favorite vlogging camera. If DJI was to work the same magic with a 360-degree camera, it could be onto another winner.

No details of the camera have been leaked yet, but based on DJI's previous action-cam and pocket camera products, what could we expect from its rumored Osmo 360?

Will DJI get it right first time?

If we take the action camera space as an example, the DJI Osmo Action 5 Pro, GoPro Hero 13 Black and Insta360 Ace Pro (with a rumored Ace Pro 2 successor imminent) are jostling for top spot, each with distinct features to set them apart.

Compared to its rivals, DJI's Osmo Action 5 Pro has the lowest-resolution video at just 4K, but a bigger sensor which means better low-light performance. Its screens are brighter too, and its build quality is superb, including class-leading waterproofing and battery life.

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