New British and Irish Lions jersey released after help from Sam Warburton
by Ben James · Wales OnlineThe British and Irish Lions have released their jersey for next summer's tour of Australia, with former Wales captain Sam Warburton having helped in the design process.
The new jersey by Canterbury boasts a deeper shade of red, with a pattern woven into the fabric made up of the four home nations' emblems - England's rose, Scotland's thistle, Ireland's shamrock and Wales' three feathers.
Two-time Lions captain Warburton was brought in to consult on the design and advice on player requirements alongside "highly covert on-field testing for durability and performance".
As well as Canterbury's advanced Vapodri technology to keep players cool on the pitch, each adult jersey will also be embedded with a 'Near Field Communication (NFC) tag', allowing fans to tap into an exclusive digital experience.
Fans will be able to access the Lions Clubhouse app on their phones by scanning the tag on the bottom of their jersey, allowing them to enjoy behind-the-scenes content and a fan forum.
Replica jerseys are unisex and are priced at £82, with a long sleeve classic version retailing for £75. The new British and Irish Lions jersey can also be purchased on the Lions' official store.
You can purchase the jersey and browse options at Lovell Rugby here. The jersey can also be purchased directly from Canterbury here.
"Excitement is really starting to build for next year and this jersey launch is only going to add to it," said Lions head coach Andy Farrell. "That goes for me, all rugby fans, and all those who are playing for places on that touring squad.
"I know how special the Lions jersey is to the players who are lucky enough to put it on and add to the years of history and prestige which it carries. It also holds a special place for the Lions fans around the world who can connect with us and be a part of our team by supporting us in that same red jersey. I’m sure they are going to love this new design and I look forward to witnessing the power of the Sea of Red in Australia once again."
Ben Calveley, British & Irish Lions CEO, added: "We’re incredibly proud and excited to unveil the new Lions jersey today alongside Canterbury, who have been a fantastic partner to The British & Irish Lions for many years dating back to the 1959 Tour of New Zealand. This will be the third Tour in a row for us to partner with them and the 2025 jersey launch represents another key milestone as we continue to build towards Australia.
"The famous red jersey is a crucial part of the Lions DNA, and I have no doubt that the players and our supporters all around the world will enjoy wearing this jersey as well as the wider Lions lifestyle apparel.
"Our amazing fans are a core part of what makes a great Lions Tour, they were dearly missed in South Africa in 2021, but we will now be more connected with them than ever before thanks to this innovative new design and exciting digital experience. We look forward to seeing this jersey form the iconic Sea of Red next year across Australia, in Dublin, and in homes and clubs all over the UK and Ireland."