Jo Malone has launched a new festive fragrance for Christmas 2024 (Image: Jo Malone)

Jo Malone launches new limited edition Christmas 2024 fragrance - and shoppers are obsessed

by · Birmingham Live

If finding the quintessential Yuletide aroma is on your checklist, Jo Malone London has delivered with a new limited-time offering for Christmas 2024. The Fir and Artemisia Cologne lets festive shoppers immerse themselves in holiday cheer before December festivities commence.

The esteemed fragrance house is celebrated for introducing a special Christmas scent each year, along with their eagerly awaited Advent Calendar that buyers quickly snap up. The seasonal range also extends to include candles, as well as skincare indulgences.

Jo Malone's latest Fir and Artemisia Cologne is designed as a soothing aromatic essence suitable for all genders. An upper layer of artemisia merges with nuances of fir and leather to craft the ideal snug aroma for the colder months.

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The fragrance is available in two sizes 30ml at £58, or a 100ml at £124. In true festive fashion, the cologne is presented with an ornate orange ribbon from Jo Malone London, making it an exquisite holiday present for perfume fans, as reported by OK!.

One reviewer gave the fragrance with a five-star rating on the Jo Malone website, saying: "I adore this new fragrance it's wonderful I want to wear it every day I never want to wear anything else ever again although I will because I have lots of Jo Malone."

A second wrote: "I don't care for my fragrances to be recognisable, I do however like to be told how amazing I smell and for people to ask what I'm wearing. I feel very proud wear Jo Malone, I have many; some more favoured than others but all equally make me feel amazing… thank you Jo Malone."

Jo Malone's Fir and Artemisia Cologne ranges in price from £58 to £124 (Image: Jo Malone)

However, another buyer expressed disappointment saying: "I was disappointed to not smell fir and leather, rather patchouli and dirt. Really not my cup of tea."

You can buy the Jo Malone Fir and Artemisia Cologne for £58 for 30ml, or £124 for 100ml on Jo Malone's website now.

Alternatively, why not try the brand's Ginger Biscuit Cologne available in a 100ml bottle for £124. It is infused with notes of ginger, cinnamon, Tonka bean and vanilla, and offers a woody, rich aroma.

You can also take a look at the limited edition Jo Malone Advent Calendar - already flying off the shelves. The advent calendar features 25 treats from classic fragrances to candles - available for £360.

Elsewhere, LookFantastic sells the Viktor & Rolf Flowerbomb Eau De Parfum 50ml Gift Set for £99. Boots has the Sol de Janeiro Cheirosa Perfume Mist Set available for £33. While The Perfume Shop has reduced the Marc Jacobs Daisy Wil Eau de Parfum Gift Set to £80.