Boots reduces designer £74 Marc Jacobs perfume to £37 that's 'quirky but beautiful'

Boots shoppers are flocking to buy a designer Marc Jacobs fragrance that's been slashed from £74 to £37 as part of the brand's huge Christmas and Black Friday sale. Dot by Marc Jacobs is a floral fruity scent that has been dubbed 'perfect for everyday use'.

Dot was launched in 2012 with perfumers Annie Buzantian and Ann Gottlieb on the nose, the pair have worked on a combined hundreds of scents that fly off shelves. Dot typically retails at £74 for a 50ml bottle but has dropped down to £37 at Boots.

It opens up fruity with notes of red berries, dragon fruit and honeysuckle. The heart leans much more tropical with coconut, jasmine and orange blossom. The base notes, which stick around the longest, are driftwood, musk and vanilla.

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It's pulled in an average rating of 4.7 out of 5 from across 273 reviews, 95% of reviewers surveyed said that they recommend this product. One shopper wrote: "This is my favourite perfume, it stays on all day. I have gone through so many bottles of this. It has a lovely sweet smell."

A second penned: "This perfume smells wonderful, I have worn it EVERY day since I purchased it. It smells so fresh and pretty and I have had numerous comments on it. The bottle is just STUNNING too!!!"

A third wrote: "Smells amazing and works for every occasion! Perfect for everyday use or saving for special occasions. The fragrance lasts really well on skin. My favourite perfume to date. And it comes in a slightly quirky but beautiful bottle which is a bonus- and looks great on my dressing table!!"

A fourth added: "This is one of my favourite scents & I have had a lot of perfumes over the years. This has the best scent. It's strong & lasts hours it's a good summer fragrance & I'm trying it at Christmas. It's a good everyday perfume."

Not everyone is so impressed with the longevity, one shopper said: "I loved this perfume trying it in store on paper cards, and last so long and smell amazing on the paper! then i bought it and it doesn't smell anything on me even with like seven sprays."

If you'd like a longer lasting time in your perfume it's best advised to apply the perfume to your pulse points immediately after moisturising. Fans of this fragrance may also enjoy Alien by Mugler, Honey by Marc Jacobs and Moschino's Pink Bouquet. You can get Dot by Marc Jacobs for £37.