Unsubscribed Opens Its First West Coast Location in Santa Monica

by · WWD
Unsubscribed will open a new boutique in Santa Monica.Courtesy of Unsubscribed

Unsubscribed, the women’s consciously made, slow-fashion brand from American Eagle Outfitters, will open a new store in Santa Monica, Calif., Wednesday.

The brand has cultivated a loyal community on the East Coast, with stores in East Hampton, N.Y.; Greenwich and Westport, Conn.; New York, and Palm Beach, Fla. The 1,800-square foot Santa Monica location, on the corner of Montana Avenue and 16th Street, is Unsubscribed’s first West Coast store, meant to embody its coastal roots. It has 1,200 square feet of selling space.

Key design elements include reclaimed wood, vintage travertine, grasscloth and velvet. There is also a fitting room lounge for private styling sessions and shopping appointments.

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While the full collection will be available in-store, the shop will also offer expanded assortments from third-party brands in fine jewelry and home goods to complement Santa Monica’s aesthetic.

Bestsellers are anticipated to be the essentials and classics, along with made in Los Angeles knits, cashmeres, silks and shirts. The company plans to explore new areas on the West Coast, but no new stores are planned at this time.

“Just like the exceptional detail that goes into every Unsubscribed product, our store locations and their timeless design have become an extension of the brand’s elevated aesthetic,” said Jennifer Foyle, president and executive creative director of American Eagle Outfitters. “The iconic corner of Montana Avenue is the perfect California locale for Unsubscribed’s first West Coast boutique. We are excited to offer consciously made, slow fashion and invite customers to shop irreplaceable pieces in a space inspired by the effortlessly chic Santa Monica lifestyle.”