Shoppers say 'slimming' dress in Seasalt Cornwall's sale is their 'new favourite for autumn'

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While scores of customers have been eager to acquire stylish outerwear like the Boscastle Organic Mac in Seasalt Cornwall's mid-season sale, others have taken a shine to a 'slimming' midi dress, hailing it their 'new favourite autumn dress'.

With its price slashed to £39.95 from the original £85.95, this tempting reduction surpasses half-price for the Meadowsweet Dress, available in both light blue Cabin Sampler Limpet design and the golden-hued Flower Grain motif. Available in sizes 8 through 22, this universally appealing must-have is perfect for any eventuality, be it a casual morning stroll or an evening meal.

The dress boasts an elastic smocked upper half for maximum comfort and a complimentary shape, together with voluminous blouson sleeves which should enhance your figure. Crafted from a soft, flowy combination of organic cotton and viscose, the skirt stops just above the ankle and conveniently boasts subtly concealed pockets.

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Enthusiastic testimonials confirm that it 'hangs beautifully' and remains resilient through washes, pairing perfectly with both 'Dr Martens and a cardigan' and more sophisticated attire fit for special occasions. One delighted customer praised its style and ease, stating: "This dress is really very flattering and comfortable to wear. It is long in length and the ruching across the top makes it slimming."

Now available for under £40, the sought-after Meadowsweet Dress boasts an impressive average score of 4.5 out of five from 92 reviews. One especially satisfied customer shared: "Love the style of this dress - the shirring is so flattering and fits beautifully. The length is 'midaxi' on me at 5ft 9 but would be equally nice worn as a maxi dress.

"The fabric is a good weight and hangs nicely. It is ideal for the autumn season but the skirt is lined so also works well worn with tights and a cardigan in cooler weather. Love the print too - I chose the navy option. All in all, a great buy," reports Devon Live.

Another review highlighted the garment's adaptability, noting: "A lovely dress. Looks lovely with the coupling vest on chilly days. Then lovely with heels for an evening." A third reviewer praised its length: "I love the fact that this dress is longer length as at 5'8", sometimes midi dresses feel a bit short on me. Not this one - it's a perfect longer length! A very flattering fit with a smocked close-fitting bodice.

"Pockets too! I chose the dress in the shore flora onyx pattern, which is lovely for autumn. The material isn't the usual jersey but a fabric with a bit of flow - it hangs beautifully." However, not all feedback was glowing for the Seasalt Cornwall piece. A less pleased customer said: "Unfortunately, the dress was far too long, which was a pity."

Nobody's Child has also slashed the price of several autumn selections - the Black Cord Long Sleeve Flossie Midi Dress, usually priced at £85, is now available for £68. Another option could be Roman's Tan Paisley Pocket Stretch Midi Dress, which boasts a 4.7 out of five rating. Priced at £38, customers have praised it for its 'super flattering style'.