ITV Loose Women Coleen Nolan strips naked live on air as Ben Shephard left blushing

Coleen Nolan of Loose Women couldn't contain her excitement for today's show and its special guests, so much so that she decided to go au naturel for the occasion. Ruth Langsford, speaking with Cat Deeley and Ben Shephard on This Morning, teased what was in store for viewers on Monday's episode (October 21), including a guest appearance from Emily Atack.

The Inbetweeners actress, who is currently featuring in Disney+'s Rivals, appears completely unclothed on the popular programme. In solidarity with Emily, Coleen daringly appeared naked in the preview clip, causing a flustered reaction from Ben in the ITV studio.

Ruth began by saying, "You might wonder as I said, why we are standing behind this hedge, well we are loving telly's newest bonk-buster Rivals."

She continued, "Emily Atack is here to give us all the behind the scenes gossip and someone here is very excited."

Coleen then emerged, grinning mischievously and showing off her bare shoulders, as she quipped: "Anyone for tennis Ben? " while launching a tennis ball across the studio. Ben, the Tipping Point presenter, responded by hitting the ball with a tennis racket inside the This Morning headquarters, jokingly remarking: "Never trust Coleen with balls. They can go everywhere" Laughter ensued as the Nolan sister quipped back: "Don't you know it.", reports the Mirror.

To prevent any embarrassing moments for Coleen, Ben alerted them: "Ladies your hedge has dropped," leading them to quickly raise it once more. Confirming her state of undress, Coleen Nolan jokingly told the audience: "You don't need to see these."

This isn't Coleen's debut in baring it all for a good cause; previously she was part of Ashley Banjo's The Real Full Monty and shed her clothes live on-air to raise both money and awareness for breast cancer, honouring her sisters in the process. Tragically, Bernie Nolan succumbed to the disease back in 2013, and Linda continues her valiant fight after a recent update that the cancer has now reached her brain.

Last September, Coleen stripped down on social media to promote her forthcoming tour, teasing fans with hints before revealing the full (nude) surprise. On Instagram, she excitedly disclosed her upcoming solo venture scheduled for 2024 with 16 dates around the UK, sharing a poster that featured her nude in an oversized teacup adorned with 'naked'.

Coleen enthusiastically invited her followers: "Hi everybody, so I've got some really exciting news to share with you all! For the first time in my life I'm going on tour with my very own show! 16 dates across the UK in 2024! " She added, "Please come and join us for an evening of music, life and laughter! Tickets go on sale at 9.00am."

The ITV celebrity created quite a stir among her followers with her recent social media update. However, one person standing firmly in her corner was her son, Shane Nolan.

Without missing a beat, he reposted his mother's announcement, expressing his excitement: "Here we go then, can't wait to support @NolanColeen on tour."