Boots slashes price on Jimmy Choo's popular Flash perfume that shoppers say 'lasts all day'

The Boots Star Gift of the week is the Jimmy Choo Flash Eau de Parfum 100ml

Boots customers are rushing to grab a designer fragrance at half its usual price, with the scent being praised for its lasting power and ability to garner compliments. The sought-after perfume is Flash by Jimmy Choo, normally retailing at £55 but currently available for just £27.50 as part of Boots' Star Christmas gifts promotion.

The perfume, which debuted in 2013, was created with Christine Nagel at the helm. Nagel, now the in-house perfumer for Hermes, has also crafted more than 40 fragrances for Jo Malone.

Flash by Jimmy Choo starts with a burst of Pink Pepper, Big Strawberry, and Tangerine, before transitioning to a floral heart featuring Tuberose, White Lily, and Jasmine. It concludes with a woody base of Heliotrope and White Wood, reports Manchester Evening News.

With an impressive average score of 4.7 out of 5 from 189 reviews, and 93% of reviewers saying they'd recommend it to a friend, Flash is proving to be a hit. One satisfied customer shared: "Honestly this is an amazing affordable scent and it is long lasting. got this as a present and definitely would repurchase and recommend to others."

Another enthusiast wrote: "No word of a lie. I am so in love with this perfume that I can not get enough of it and I always pick up the bottle just so smell the fragrance again. I finally found a really good scent after looking for something for over 2 years and I'm so so happy that it was this one I picked up as it was on sale, has beautiful packaging, smelled in store and now it is my go to for anything. Great wintery perfume and for everyday."

A third enthusiast shared: "Now on my second bottle and definitely one of my top scents to wear for occasions. At an affordable price it's incredibly long wearing, not only that I can spritz myself in the morning and still be getting compliments by the end of the day! ".

Another happy customer remarked: "I recently bought this and what can I say, it's one of the best perfumes I've ever used. I struggle to find a perfume that lasts all day on me and this STAYS ALL DAY. Not only does it smell good and last all day, I get many compliments at work! Honestly, this is worth every penny."

However, not everyone is satisfied, with one shopper noting: "I've got perfume but it's not my smell. Sorry, the next time I need get perfume test and then buy. Thanks."

Flash by Jimmy Choo, which has garnered a following among those who favour Alien Mugler, Chanel Coco Mademoiselle, and Viktor&Rolf Flowerbomb, is available at Boots for £27.50.