Adobe on Monday said it has started publicly distributing an AI model that can generate video from text prompts.

Adobe's AI video models include three new tools, Text-to-Video, Image-to-Video, and Generative Extend.

Along with over 100 new features to its Creative Cloud applications including Photoshop.

Adobe launches GenStudio for Performance Marketing to boost productivity and efficiency

Adobe on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies trying to upend film and television production using generative artificial intelligence.The Firefly Video Model, as the technology is called, will compete

Offers text-to-video and image-to-video capabilities.

Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative professionals, including flagship products Photoshop and Illustrator.

An anonymous reader quotes a report from Reuters: Adobe (ADBE.O), opens new tab on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies trying to upend film and television production using generative artificial...

It’s never been easier to target, track and measure the efficiency of an advertising campaign by using Adobe's new GenStudio or Performance Marketing.

Adobe Firefly is the first AI video generator tool to be available for public use. It's safe for commercial use and now available inside Premiere Pro.