Major fashion store opens at Birmingham Bullring this weekend with 'exclusive discounts' for shoppers

A major fashion store is set to reopen at the Bullring tomorrow (Saturday, November 9) after a huge two-week refurbishment. River Island shut its doors to customers for a fortnight while the revamp was underway.

Bullring promised last month that the River Island store would be 'coming back bigger, better and more stylish than ever' after its 'glow-up'. It closed for two weeks on October 25.

River Island is expected to reopen at 9am on Saturday, November 9, when the centre opens to shoppers. It comes ahead of a huge week for the Bullring - which will also see the openings of three new stores.

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Posting about the reopening of River Island on their website, a spokesman for the Bullring said: "Big news, Brum! River Island is getting a serious upgrade, and you're invited to join the celebration!

"Swing by on November 9 and 10, for RI treats, exclusive discounts, and so much more. Whether you're shopping for the latest trends or just popping in for a mooch, it's an event you won’t want to miss. From must-have fashion to exclusive goodies, it’s all happening at River Island’s revamped store.

"Be among the first to experience the new store and discover what makes River Island one of the high street’s hottest brands. Plus, there’ll be surprises in-store that will make your visit even sweeter. Whether you're a long-time fan or a first-time shopper, it's the perfect chance to refresh your wardrobe just in time for the festive season."

It comes ahead of a huge week for the Bullring which will see highly-anticipated US beauty brand Sephora open a new store in the former Victoria's Secret on the upper mall, near to River Island, on Wednesday, November 13. Customers will be able to shop from a selection of brands available across make-up, travel, fragrance, skincare, haircare, grooming and wellness. It will stock viral beauty products from the likes of Glossier, Rare Beauty, Kayali and Glow Recipe, as well as the extensive own brand Sephora Collection.

While Zara is set to open two new stores in the Bullring the following day, Thursday, November 14. Zara will take over the top floor of the former Debenhams above Marks & Spencer, which opened in November last year. It will also open in an adjacent two-storey unit on the Bullring's upper level.