Ferne McCann ends ITV show after heartbreaking question from daughter

Ferne McCann has announced she is quitting her ITV show Ferne McCann: First Time Mum, after daughter Sunday asked her a heartbreaking question about fame

Ferne McCann has opened up about her decision to end her ITV show after her daughter Sunday questioned her own fame, asking: "Mummy, am I famous?"

The 34-year-old reality TV personality - who rose to prominence on The Only Way Is Essex and has been unveiled as one of the contestants on 2025's Dancing On Ice - invited viewers into her life with the First Time mum series during her pregnancy with Sunday, now six. Since then, Ferne has found love with her fiance Lorri Haines and they welcomed their second daughter Finty, one, in July last year.

Despite cherishing the show as "the best home video ever" Ferne felt compelled to conclude it following Sunday's innocent inquiry, which she shared with the Sunday Mirror: "The show has been going on for so long that we joked we'd still be filming when Sunday had children and be calling it Second Time Nan. But I knew the time would eventually come to either have a break or stop altogether, and for the last year I've been thinking about it. The point where everything changed was when Sunday actually said to me: 'Am I famous? ' A few of her friends had seen her on an advert."

She continued, reflecting on her discomfort with the situation: "And I was like: 'Oh I don't know...' It made me feel uncomfortable, because I don't want her to feel she is different Sunday has done the show since she was born, so she's always been aware of the cameras, but we'd never felt she was aware of the situation. She's never actually watched the show. But after that it felt like a whole different ball game, so I went away and worked out what I was feeling, and it felt like the right time to stop.

"This show has been a glorious experience, I'm immensely proud of it and have absolutely no regrets - what an amazing home video. But for me now, I want Sunday to have a life where she doesn't have to come home from school, get changed and film. This isn't the end of Sunday being on TV - she will still pop up - but it won't be so often," reports the Mirror.

The reality series that showcased the life of Ferne and her daughter Sunday over 13 seasons has been a platform for their shared milestones. On contemplating Sunday's potential future in the spotlight, Ferne commented: "I have thought about that. What would I do if Sunday was 18 and asked to go on Love Island? The answer is, I would support her in anything she wants to do - but I want her to create her own path."

She added insight into Sunday's skills and interests, noting: "I actually think she'd be amazing behind the camera, she's always been really interested in what the crew are doing. She'd be an amazing editor. But I'm still hoping she's going to go to the Olympics because she is insane at sport. I'm biased - and I don't want to be a momager or a pushy parent - but she really is amazing. It's one of the great things about being a parent - when they're good at something, and it just makes you so proud."

Ferne shared Sunday's heartache at leaving the show behind. "When I told Sunday we weren't going to be filming anymore, she was really sad. It was heartbreaking, she said to me: 'But the camera people aren't going to play with me anymore? ' We've been filming for so long that the crew are like family to us. And I can't ever see my life without cameras - I love making TV and I've had some great experiences.

"But I think it is time for me to move into other projects and do something different that doesn't involve my family so much. I'm in talks with ITV about some projects and I'm really excited about what the future holds. And I'm always going to be an open book whatever I do, because I always wear my heart on my sleeve."

The former TOWIE star also expressed her desire to delve into documentary filmmaking, focusing on topics close to her heart that she's touched upon in the show. She explained: "We joke that I've spoken to every single expert in every field. From breastfeeding to - in this series - an intimacy coach. In series, we've done the rounds. I've got so many different passions - birth breastfeeding, my faith - I'd love to explore those subjects, whether in a documentary or a different style of TV.

"I'd love to do a podcast, I'd love to do a book. It's exciting and I think that I really just want to look forward to the future. When you make such a big decision, even if know it's right, there is a part of you that thinks: 'What if' so I really want to be super positive now and move forward like that."

Ferne McCann - My Family and Me is currently being broadcast on ITVBe and ITVX, every Wednesday at 9pm