Arsenal and Chelsea on red alert as John Henry and FSG make clever £325m Liverpool decision

Adidas will be Liverpool's new kit suppliers from the 2025/26 season as the German sports company replace Nike.

According to The Guardian, the Reds will make more than £60million a year from the new kit deal, which will come into effect from next season. Nike's five-year contract with Liverpool expires after this campaign and Adidas won a tender process for a five-year contract against Nike and Puma.

The decision by Liverpool's owners Fenway Sports Group and principal owner John Henry is expected to bring the Merseyside club's kit earnings into line with Arsenal, Manchester City and Chelsea, who all receive about £60million-£65million from deals with Adidas, Puma and Nike respectively, The Guardian reports.

If Liverpool do earn £65million a year for five years from their deal with Adidas, that means the deal is worth £325million. It will be a timely financial boost for Liverpool as clubs continue to find ways to generate money amid stricter profit and sustainability rules. Arsenal's kit contract with Adidas runs until 2030 and is said to be worth around £600million.

The kit makers reunited with Arsenal in 2019 after 25 years away from their previous agreement, with the Gunners and Adidas extending their agreement to 2030 in 2022. It was reported at the time that the new deal was worth roughly £600million, increasing from £60million per year up to £75million per year. It comes out as worth an extra £120million for the Gunners over the eight-year contract.

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Juliet Slot, Arsenal's Chief Commercial Officer, said at the time of the extension “We’re delighted to agree a new partnership with adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.

"Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike. We’re proud of the progress we’ve made together and we’re excited to take our partnership forward."

Chelsea, meanwhile, signed their current kit deal with Nike in 2016. It's believed to be worth around £900million and will see Nike supply the Blues' kits until 2032.

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