Morrisons making big change to 1,000 stores and it means shoppers can save cash

The supermarket chain is rolling out the scheme across 1,000 of its Morrisons Daily convenience stores with the move allowing shoppers to earn points and benefit from cheaper prices when they pick up items at the smaller branches

Morrisons will be launching its Morrisons More loyalty scheme across 1,000 of its smaller stores from next month.

The supermarket chain is rolling out the scheme across 1,000 of its Morrisons Daily convenience stores. The move will allow shoppers to earn points when they pick up items at the smaller branches and benefit from cheaper prices. The supermarket chain says it will start the rollout of the scheme from Monday, November 4.

Like other loyalty schemes, the Morrisons More scheme allows customers to earn points when they spend in-store and online but they only earn points on selected products. The more selected products you buy the more points you earn and if you accrue 5,000 you get a More Card Fiver which is worth £5. Alongside this Morrisons More members also receive exclusive offers and personalised discounts which they can cash in each week.

Morrisons currently has around 1,600 Morrisons Daily convenience stores, 600 of which are franchises. However, at the moment Morrisons More is not available in the franchised sites. The supermarket chain told the Mirror that it couldn't give out further plans on the wider rollout. However, its ambition was to bring More Card services to all of its Morrisons Daily sites.

Earlier this year, the supermarket chain confirmed it was planning to expand its convenience store footprint and open 400 more Morrisons Daily sites over the next year. By the end of 2025, it hopes to have 2,000 Morrisons Daily stores across the UK. However, it has yet to reveal the locations of any new stores.

The move comes as it tries to take on Aldi and Lidl. In the business update, Rami Baitieh, chief executive of Morrisons, noted how the supermarket's Aldi and Lidl Price Match initiative had got off to a “great start“ and is “increasing“ its competitiveness. He said: "Over the last eight months we have listened carefully to over 340,000 customers, colleagues and suppliers and the insights from this exercise are helping to refine and shape the activity in all three pillars of our strategy: commercial excellence, operations optimisation and new value creation.

"It’s clear that availability and our loyalty scheme are the two areas our customers talk about the most and so we are focusing intensively on these areas. Our Aldi and Lidl Price Match, introduced in February, has had a great start and is giving customers increasing confidence in the competitiveness of our prices across the shop."