Morrisons announces big change to 1,000 stores which will save shoppers cash

Morrisons will be launching its Morrisons More loyalty scheme across 1,000 of its smaller branches next month.

The supermarket is launching the new scheme in 1,000 of its Morrisons Daily convenience stores from Monday 4 November.

Similarly to other supermarket loyalty schemes, Morrisons More will allow customers to earn points when they spend in-store and online, but only on certain products.

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If you accrue 5,000 points, you receive a More Card Fiver worth £5. As well as the points-for-cash initiative, members will receive exclusive offers and personalised discounts on selected products.

Morrisons has said that it can’t currently roll out the new scheme in any franchised sites - there are 600 Morrisons Daily convenience stores that are franchised - but the supermarket chain aims to eventually bring the loyalty scheme to all of these stores.

Earlier this year Morrisons announced plans to expand its convenience store footprint and open 400 more Morrisons Daily stores over the next year, reaching 2,000 by the end of 2025, but so far no new locations have been revealed.

The move to expand comes as it tries to take on Aldi and Lidl. In the business update, Rami Baitieh, chief executive of Morrisons, noted how the supermarket's Aldi and Lidl Price Match initiative had got off to a “great start“ and is “increasing“ its competitiveness.

He said: "Over the last eight months we have listened carefully to over 340,000 customers, colleagues and suppliers and the insights from this exercise are helping to refine and shape the activity in all three pillars of our strategy: commercial excellence, operations optimisation and new value creation.

"It’s clear that availability and our loyalty scheme are the two areas our customers talk about the most and so we are focusing intensively on these areas. Our Aldi and Lidl Price Match, introduced in February, has had a great start and is giving customers increasing confidence in the competitiveness of our prices across the shop."