Heinz and Walkers have teamed up on the new [Scarily] Good Monster Munch Pickled Onion Flavour Mayo (Image: Heinz)

Heinz launches 'scarily good' Halloween mayo inspired by iconic Walkers crisps

With a limited-run of 1,000 bottles available from today, the new Halloween mayo has shoppers proclaiming "there is a god".

by · Daily Record

If there are two food brands that you will most likely find in every UK household's cupboards, then it is probably going to be Heinz and Walkers.

In exciting news for foodies, these two beloved brands have officially come together to launch a brand new condiment for Halloween. It is the [Scarily] Good Monster Munch Mayo - but there will only be 1,000 bottles available to buy.

The unique condiment boasts a fresh new twist on the famed mayonnaise and is available to buy online from £2.40 from today (September 20). It drops at Iceland next week (September 24), before being rolled out to supermarkets nationwide from October.

Combining the classic "smooth, rich and creamy" flavour of Heinz's mayonnaise with Walkers' iconic Monster Munch snacks, it is sure to be a fan-favourite at any Halloween party this year. From dipping to spreading, this limited mayo is ideal for all your spooky treats.

The quirky new flavour has already went down a treat with foodies, after Heinz shared its announcement on Instagram recently. The food brand wrote: "PSA: Our new devilishly delicious sauce has arrived.

The unique new condiment is sure to be perfect on your Halloween spread (Image: Heinz)

"Say hello to [Scarily] Good Monster Munch Mayo, our limited-edition treat that will haunt your taste buds.. in the best way possible. Move aside, pumpkin spice — this is the new star of spooky season and a Halloween party essential."

Numerous fans raced to rave over the firm's latest combination, as one gushed: "Wow this sounds amazing."

A second delighted Instagram user gushed: "Turns out there is a god."

Someone else added: "Perfect snack for Halloween movie night."

And another praised: "I’ve not even tried it and I KNOW this is the best thing you’ve ever made."

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Thiago Rapp, Director of Taste Elevation at Kraft Heinz said: "We're thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life. With Halloween just around the corner, we wanted to create something truly special. Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season.

"Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic. This mayo is the ultimate flavour mash-up that will add a tangy twist to any dish and also reflects our dedication to pushing boundaries and exploring new, bold flavours that appeal to modern palates."

Wayne Newton, Walkers Senior Marketing Director said: "Teaming up with Heinz this Halloween to launch the [Scarily] Good Monster Munch Mayo is an extremely exciting time for us.

"With our own 'Scarily Giant' campaign running for the first-time last year, we're no strangers to Halloween. This year we’ve taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce. This collaboration will give consumers a new way to enjoy the much-loved taste of Monster Munch Pickled Onion whilst adding a monstrous twist to Halloween celebrations."

A limited run of 1,000 bottles of the [Scarily] Good Monster Munch Mayo are available to buy from the Heinz website. It will then land in Iceland stores from September 24, before being rolled out to supermarkets nationwide this October.

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