Debenhams Black Friday sale reduces 'instant face lift' serum from £159 to £21

Debenhams has significantly slashed the prices of numerous popular beauty products in anticipation of Black Friday and Christmas. Despite these events being some time away, eager shoppers don't have to wait for money-saving deals.

The retailer has just launched its largest pre-Black Friday sale yet online, offering 70% off bestsellers and an additional 22% off more than 10,000 products. For those seeking gifts for beauty enthusiasts, Debenhams' latest sale could be the ideal place to shop.

Although Black Friday isn't until November 29, the online retailer is providing its substantial discounts three weeks early. Whether you're in the market for a new watch, anti-ageing essentials, dresses, boots or a winter coat, Debenhams has got you covered.

Among the many deals available, one stands out. The skinChemists professional Wrinkle Killer Instant Face Lift serum, originally priced at £159 at Debenhams, has been reduced to £21.58 in the retailer's massive Black Friday sale, offering a whopping 86% off and saving customers around £137.

The serum is touted as a "secret weapon against visible signs of ageing," reports the Mirror. It promises "both immediate and long-term results", visibly lifting and firming the skin upon application, while "simultaneously working to reduce the appearance of wrinkles and fine lines," according to Debenhams.

The skinChemists Wrinkle Killer range has been garnering reviews online, where it's been hailed as a miraculous Botox alternative. Buyers have been sharing their impressions, with one saying: "Wrinkle killer is the new skincare Botox! Highly recommended!"

Another ecstatic customer shared: "To me, it is one of the best treatment I have had, AMAZING!! IT REALLY WORKS CANNOT TELL YOU how much, I recommend this treatment, I have no words!!!! Try it because it is INCREDIBLE, cannot believe my eyes at all, is like going for a treatment at a spa, that I use to go, no difference at the products used in a spa, I think it is better! My eyes look that they shine, restore life to the eyes taken smoothly away wrinkles, restore my young look kind eyes the vivid happy eyes, it is unbelievable, trust me."

However, some note the cost as a deterrent for regular use. One reviewer stated: "It's a good product. However works out pricey for regular use. You do get a lot of product in one vial."

Similarly, another added: "Great product to give your skin a boost, would like to use it every evening!!! But that would be a little too expensive."

Elsewhere, a number of retailers are stocking anti-ageing serums. Boots has the L'Oreal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum, or the L'Oreal Paris Revitalift Laser Advanced Anti Ageing Serum for £15.99 each. LookFantastic is also stocking The Ordinary The Firm and Plump Collection for £14.70, down from £29.40.